1) Simplify pricing options

Too many price choices reduce conversion. Keep only what customers understand instantly:

• Adult / child (only if relevant)
• Private option (if you actually run it)
• Small number of add-ons (if they are clear)

2) Use value anchors

Customers compare prices to something. Provide anchors:

• What’s included (equipment, tastings, entry fees)
• Duration and unique access (exclusive locations, expert guide)
• Capacity limits (small-group experience)

3) Peak vs off-peak pricing (without confusing customers)

Seasonality is normal, but confusion kills sales.

• Keep peak/off-peak dates visible on the calendar
• Avoid switching prices too frequently
• Communicate why (demand, weather windows, inclusions)

4) Offer direct-booking promos without wrecking margins

Promos should create urgency and reward direct behaviour, not permanently discount your product.

• Use limited-time vouchers for low-demand periods
• Partner codes for hotels/accommodation
• Bundle value instead of discounting (extras instead of cheaper)

5) Reduce refunds with policy clarity

Refund pressure often comes from unclear expectations.

• Show cancellation rules at checkout
• Explain weather/minimum numbers clearly
• Use simple, consistent time windows

6) Use capacity to protect margins

When demand is high, don’t discount. Instead:

• Hold back seats for direct bookings
• Offer “best availability” to direct customers
• Use private/group options at higher margin

7) Test pricing changes safely

Don’t guess. Run controlled tests:

• Test one variable at a time (price OR inclusions OR promo)
• Measure conversion rate and refund rate
• Keep a baseline you can revert to

How AddTransit helps tour operators price and sell online

• Schedule-based departures and capacity limits
• Promotions/vouchers (configurable)
• Online payments and QR tickets
• Operational tools that reduce admin and errors

Tour operator features | Tour pricing | Onboarding guide

If you want it done fast: Setup-as-a-Service.